Here are the results of the Pleasanton survey. As of 5/1/2010, there have been 902 respondents.
| What is your current zip code? | 94566 | 392 | 43% |
| 94588 | 175 | 19% | |
| 94568 | 47 | 5% | |
| 94550 | 39 | 4% | |
| 94583 | 22 | 2% | |
| 94526 | 21 | 2% | |
| 94582 | 19 | 2% | |
| 94551 | 19 | 2% | |
| 94546 | 13 | 1% | |
| 94506 | 11 | 1% | |
| 94552 | 10 | 1% | |
| 94541 | 9 | 1% | |
| 94577 | 8 | 1% | |
| 94580 | 6 | 1% | |
| 95391 | 5 | 1% | |
| 94586 | 5 | 1% | |
| 95377 | 4 | 0% | |
| 94598 | 4 | 0% | |
| 94578 | 4 | 0% | |
| 94539 | 4 | 0% | |
| 94505 | 3 | 0% | |
| 95126 | 3 | 0% | |
| 94560 | 3 | 0% | |
| 94579 | 3 | 0% | |
| 94536 | 3 | 0% | |
| 94587 | 3 | 0% | |
| 94619 | 2 | 0% | |
| 94513 | 2 | 0% | |
| 94610 | 2 | 0% | |
| 94597 | 2 | 0% | |
| 94542 | 2 | 0% | |
| 94066 | 2 | 0% | |
| 94507 | 2 | 0% | |
| 94563 | 2 | 0% | |
| 94605 | 2 | 0% | |
| 95035 | 1 | 0% | |
| 94555 | 1 | 0% | |
| 95488 | 1 | 0% | |
| 94928 | 1 | 0% | |
| 94523 | 1 | 0% | |
| 94112 | 1 | 0% | |
| 94510 | 1 | 0% | |
| 94133 | 1 | 0% | |
| 93507 | 1 | 0% | |
| 94514 | 1 | 0% | |
| 94110 | 1 | 0% | |
| 94518 | 1 | 0% | |
| 94596 | 1 | 0% | |
| 94569 | 1 | 0% | |
| 94556 | 1 | 0% | |
| 95336 | 1 | 0% | |
| 93466 | 1 | 0% | |
| 94565 | 1 | 0% | |
| 4526 | 1 | 0% | |
| 11375 | 1 | 0% | |
| 94805 | 1 | 0% | |
| 94117 | 1 | 0% | |
| 94456 | 1 | 0% | |
| 94609 | 1 | 0% | |
| 94501 | 1 | 0% | |
| 94606 | 1 | 0% | |
| 94707 | 1 | 0% | |
| 93654 | 1 | 0% | |
| 95204 | 1 | 0% | |
| 95340 | 1 | 0% | |
| 94548 | 1 | 0% | |
| 95376 | 1 | 0% | |
| 95835 | 1 | 0% | |
| 95032 | 1 | 0% | |
| 94520 | 1 | 0% | |
| 94572 | 1 | 0% | |
| 95363 | 1 | 0% | |
| 94595 | 1 | 0% | |
| 94561 | 1 | 0% | |
| 95125 | 1 | 0% | |
| 94043 | 1 | 0% | |
| 94608 | 1 | 0% | |
| 94553 | 1 | 0% | |
| 95355 | 1 | 0% | |
| 94025 | 1 | 0% | |
| Gender | Male | 167 | 19% |
| Female | 729 | 81% | |
| What age range do you belong to? | < 21 | 5 | 1% |
| 21 - 30 | 58 | 6% | |
| 31 - 40 | 210 | 23% | |
| 41 - 50 | 290 | 32% | |
| 51 - 60 | 225 | 25% | |
| 61 - 70 | 91 | 10% | |
| > 70 | 18 | 2% | |
| What income range do you belong to? | < $50,00 | 71 | 8% |
| $50,000 to $100,000 | 231 | 26% | |
| $100,00 to $150,00 | 238 | 26% | |
| $150,000 to $200,000 | 164 | 18% | |
| $200,00 to $250,00 | 80 | 9% | |
| > $250,000 | 84 | 9% | |
| What is your current employment zip code? | 94566 | 231 | 26% |
| 94588 | 149 | 17% | |
| 94568 | 36 | 4% | |
| 94550 | 34 | 4% | |
| 94583 | 32 | 4% | |
| 94551 | 24 | 3% | |
| 95035 | 11 | 1% | |
| 94526 | 11 | 1% | |
| 94546 | 9 | 1% | |
| 94612 | 9 | 1% | |
| 94538 | 9 | 1% | |
| 95134 | 8 | 1% | |
| 94577 | 8 | 1% | |
| 94111 | 8 | 1% | |
| 94545 | 7 | 1% | |
| 94539 | 7 | 1% | |
| 94552 | 6 | 1% | |
| 94544 | 5 | 1% | |
| 94598 | 5 | 1% | |
| 94043 | 5 | 1% | |
| 94507 | 4 | 0% | |
| 94582 | 4 | 0% | |
| 94105 | 4 | 0% | |
| 94506 | 4 | 0% | |
| 94541 | 4 | 0% | |
| 94542 | 4 | 0% | |
| 95054 | 4 | 0% | |
| 94103 | 4 | 0% | |
| 94596 | 4 | 0% | |
| 94607 | 4 | 0% | |
| 94621 | 3 | 0% | |
| 94104 | 3 | 0% | |
| 94102 | 3 | 0% | |
| 94608 | 3 | 0% | |
| 94501 | 3 | 0% | |
| 94502 | 3 | 0% | |
| 95126 | 3 | 0% | |
| 95051 | 3 | 0% | |
| 94025 | 3 | 0% | |
| 94709 | 2 | 0% | |
| 94586 | 2 | 0% | |
| 94063 | 2 | 0% | |
| 94304 | 2 | 0% | |
| 94080 | 2 | 0% | |
| 94579 | 2 | 0% | |
| 94560 | 2 | 0% | |
| 94404 | 2 | 0% | |
| 94536 | 2 | 0% | |
| 94089 | 2 | 0% | |
| 94107 | 2 | 0% | |
| 95377 | 2 | 0% | |
| 94086 | 2 | 0% | |
| 94901 | 2 | 0% | |
| 95050 | 2 | 0% | |
| 94587 | 2 | 0% | |
| 94085 | 2 | 0% | |
| 94597 | 2 | 0% | |
| 94601 | 2 | 0% | |
| 94128 | 2 | 0% | |
| 94523 | 2 | 0% | |
| 94606 | 2 | 0% | |
| 94580 | 2 | 0% | |
| 94305 | 2 | 0% | |
| 94602 | 2 | 0% | |
| 94801 | 1 | 0% | |
| 95340 | 1 | 0% | |
| 94562 | 1 | 0% | |
| 95316 | 1 | 0% | |
| 94505 | 1 | 0% | |
| 94524 | 1 | 0% | |
| 94134 | 1 | 0% | |
| 04560 | 1 | 0% | |
| 95376 | 1 | 0% | |
| 95354 | 1 | 0% | |
| 94088 | 1 | 0% | |
| 94720 | 1 | 0% | |
| 94044 | 1 | 0% | |
| 94065 | 1 | 0% | |
| 95123 | 1 | 0% | |
| 95353 | 1 | 0% | |
| 94514 | 1 | 0% | |
| 94040 | 1 | 0% | |
| 94087 | 1 | 0% | |
| 94022 | 1 | 0% | |
| 94518 | 1 | 0% | |
| 89503 | 1 | 0% | |
| 95124 | 1 | 0% | |
| 95816 | 1 | 0% | |
| 99505 | 1 | 0% | |
| 95136 | 1 | 0% | |
| 94563 | 1 | 0% | |
| 94804 | 1 | 0% | |
| 95355 | 1 | 0% | |
| 95127 | 1 | 0% | |
| 95135 | 1 | 0% | |
| 94572 | 1 | 0% | |
| 95330 | 1 | 0% | |
| 94520 | 1 | 0% | |
| 94549 | 1 | 0% | |
| 95210 | 1 | 0% | |
| 94114 | 1 | 0% | |
| 95131 | 1 | 0% | |
| 95834 | 1 | 0% | |
| 94553 | 1 | 0% | |
| 94531 | 1 | 0% | |
| 94117 | 1 | 0% | |
| 95125 | 1 | 0% | |
| 11375 | 1 | 0% | |
| 95835 | 1 | 0% | |
| 95113 | 1 | 0% | |
| 93654 | 1 | 0% | |
| 95101 | 1 | 0% | |
| 95053 | 1 | 0% | |
| 94108 | 1 | 0% | |
| 94609 | 1 | 0% | |
| 94578 | 1 | 0% | |
| 94519 | 1 | 0% | |
| 95032 | 1 | 0% | |
| 95206 | 1 | 0% | |
| Where do you do most of your retail shopping? | Pleasanton | 587 | 65% |
| Dublin | 144 | 16% | |
| Danville | 6 | 1% | |
| Walnut Creek | 44 | 5% | |
| San Francisco | 11 | 1% | |
| San Jose | 10 | 1% | |
| San Ramon | 20 | 2% | |
| Livermore | 30 | 3% | |
| Other | 44 | 5% | |
| For what kind of goods? | Women's apparel | 704 | 78% |
| Men's apparel | 491 | 54% | |
| Children's apparel | 381 | 42% | |
| Shoes | 568 | 63% | |
| Home furnishings | 339 | 38% | |
| Books | 341 | 38% | |
| Music | 98 | 11% | |
| Art | 93 | 10% | |
| Jewelry | 225 | 25% | |
| Electronics | 193 | 21% | |
| Other | 138 | 15% | |
| For what kind of cuisine? | American formal | 246 | 27% |
| American casual | 672 | 75% | |
| Asian | 435 | 48% | |
| Breakfast and brunch | 437 | 48% | |
| Fast food | 189 | 21% | |
| Italian | 546 | 61% | |
| Mexican | 568 | 63% | |
| Other | 109 | 12% | |
| I shop in Pleasanton because.. | |||
| It is close to home/work | Agree | 780 | 86% |
| Disagree | 107 | 12% | |
| I like the selection of stores | Agree | 629 | 70% |
| Disagree | 242 | 27% | |
| I like the community feel of the city | Agree | 809 | 90% |
| Disagree | 68 | 8% | |
| Traffic and parking are easy | Agree | 684 | 76% |
| Disagree | 196 | 22% | |
| Prices are reasonable | Agree | 562 | 62% |
| Disagree | 297 | 33% | |
| I want to support my local community | Agree | 768 | 85% |
| Disagree | 106 | 12% | |
| I see people I know | Agree | 492 | 55% |
| Disagree | 352 | 39% | |
| I like the ambiance | Agree | 784 | 87% |
| Disagree | 84 | 9% | |
| I like the walkable shopping | Agree | 773 | 86% |
| Disagree | 86 | 10% | |
| Which additional shops/goods do you wish were available or more available in Pleasanton? | Women's apparel | 327 | 36% |
| Men's apparel | 143 | 16% | |
| Children's apparel | 163 | 18% | |
| Shoes | 309 | 34% | |
| Home furnishings | 303 | 34% | |
| Books | 121 | 13% | |
| Music | 110 | 12% | |
| Art | 58 | 6% | |
| Jewelry | 58 | 6% | |
| Electronics | 160 | 18% | |
| Hardware | 160 | 18% | |
| Appliance | 59 | 7% | |
| Gourmet / Cooking | 308 | 34% | |
| Bath / Health / Beauty | 258 | 29% | |
| Stationary | 199 | 22% | |
| In what direction do you think the Pleasanton economy is going during the next six months? | Getting better | 355 | 39% |
| Stay the same | 473 | 52% | |
| Worsen | 55 | 6% | |
The information on this survey will be used to create a marketing strategy for the City of Pleasanton. Information is private and will not be sold to another party.